CONCEPT // SUPER BOWL XLIX LOGO MASH-UPS
Super Bowl coverage is everywhere, and so are the logos for the two participating teams, obviously. Have you noticed that the Seattle Seahawks and New England Patriots logo’s look somewhat similar? The respective ‘mascots’ for both teams are portrayed in their logos with side profiles that face down and to the right, with so form of silhouette streaks following behind them. The logo similarities actually aren’t a surprise, when you consider how numerous NFL logos this ‘down and to the right’ design theme.
Both teams were established in the 70’s, in an era when the branding of all NFL teams relied heavily on the use of teams logos on football helmets. These iterations of team logos were everywhere. They used them on merchandise, telecasts, and even the Super Bowl team endzones. It’s why the Cleveland Browns adopted their own helmet as the official primary team logo! As such, both the logo for Seattle and New England’s logo were designed with the ‘down and to the right’ look in mind. They weren’t the first two teams to follow this design ‘quirk,’ and many teams have followed suit since.
As the diagram of all NFL logos shows above(thanks to my buddies at sportslogos.net), all logo NFL logos but one(Philadelphia), face to the right or form symmetrical, center-facing mark. Granted, teams like Chicago and Green Bay have opted to use the stylized first letters of the their home city as logos, which naturally face to the right, but they all point(or open) right nonetheless! The ‘down and to the right’ logo design element is still a mainstay in the NFL and has stood the test of time.
With the logos of the Seahawks and Patriots having a similar feel and like-design elements, I decided to mash-up the two team logos into a special iteration of the opposing team’s shape and feel.
Take a look, and remember, ‘down and two the right.’