Concept // ASU & Adidas

Concepts

Description

My alma mater Arizona State, has signed an eight-year exclusive apparel, footwear & equipment deal with Adidas. Although this contract, and the changes that go with it, don’t go in effect until July of 2015, I decided to take a stab at a revision of the athletic department’s branding.  This is very near and dear to my heart given my prior time working in the athletic program at the time of their last rebranding efforts in conjunction with Nike and Disney. I made some subtle Adidas-centered changes and the most notable change is the update to Sparky.